How do I create a Promoted Listings Advanced campaign on eBay?
1. Open the eBay Seller Hub.
2. Click the “Marketing” tab.
3. Then click “Create new campaign”.
4. Choose the “Promoted Listings ADVANCED" option and click “Get started”. From the two option Smart and Manual - > choose “Manual”
5. Now set your campaign details.
Name your campaign
Set your daily budget (the maximum amount you are willing to pay per day)
Set your campaign dates (Start & End Date)
Choose you set up option Quick set up Vs. Manual Setup -> choose manual setup
For your campaigns to run continuously, you can set “continuous” as your campaign end date. |
6. Create an ad group and name it.
It's recommended to organize and name your ad groups based on the types of listings you want to include or the goal you want to achieve. By grouping similar listings, you can target them with the same keyword set and bids. Nevertheless, you should keep the number of unique products within each of your ad groups limited so that all the keywords within the group are relevant to all the listings. |
You can add additional ad groups after the campaign has been created. In order to do this, click on "add additional ad groups" on the campaign overview page.
7. Add listings to your ad group.
You can now use different filters or enter item IDs to select listings for your ad group.
When selecting listings for your ad group, keep in mind that eBay doesn't just consider your bid to determine which ad wins the PLA auction and appears in the shopper's search results. The quality of your listings, the relevance of your keywords, and your daily budget are some of the factors that are also taken into account. |
8. Add and exclude keywords.
On the "Suggested" tab, you can add keywords that eBay has determined to be relevant and likely to perform well (based on the frequency in recent searches and the relevance for the listings in your ad group). Select the respective match type (see below) and then click on "add keywords" to save your selection before moving on.
If you want to add your own custom keywords, click the "Add your own" tab.
Exclude keywords in the tab "Negative". This prevents your ads from showing up in less relevant searches that are similar to your keywords, but less likely to result in a purchase.
When adding or excluding keywords, you have to select a keyword match type. eBay currently provides the following match types for targeting:
Adding keywords:
Excluding keywords:
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9. Set keyword bids.
Set the bids for your keywords (the maximum amount you are willing to pay per click on your listing's ad). eBay provides you with suggested bids and bid ranges based on the likelihood of appearing in search results.
10. Option on Keyword Dynamic bidding - Turn off the option of Dynamic Bidding.
Dynamic bidding will interfere with the Adspert optimisation therefore we suggest to disable this. When you have a campaign in eBay make sure to disable Dynamic Bidding as marked below.
11. Click the "Launch" button to publish your PLA campaign.