Before changing the Cost per Day goal to an ACoS, ROAS, or Cost per Conversion goal, first check Performance Group conversions.

Why?

As opposed to the Cost per Day goal, ACoS, ROAS, and Cost per Conversion goals are revenue-based goals. To optimize for any of the three revenue-based goals, the Adspert algorithm needs sufficient revenue data. The revenue data comes from conversions. In other words - if a Performance Group has not yet generated enough conversions, then it is not yet the time to switch to any revenue-based goal.

A Performance Group should have more than 30 conversions in the last 30 days. Then there is enough revenue data, and you can switch to an ACoS, ROAS, or Cost per Conversion goal.

Here is how you can check the number of conversions in the last 30 days:

1. Click “Control” from the main navigation bar and choose “Goals” from the drop-down menu. Set the calendar to the last 30 days. Clicking on the calendar, choose “Last 30 days” and click “Apply”.

2. Find the Performance Group for which you are considering changing to the revenue-based goal. From the metrics, find Conversions and check the number of conversions your campaigns received within the last 30 days.

Based on the number of conversions, the best practices are:

If you would like to edit your goals, check this article to find out How to adjust and review goals