Scenarios let you predict how changing your goals would impact conversions, revenue, and ACoS before you apply the change to live campaigns.
This helps you choose goal settings without guessing and avoid changes that could cost you sales or waste budget.
Watch the video above and learn how to:
• Use Scenarios to test different performance goals and goal values
• See how changes would likely impact conversions, revenue, ACoS, and other KPIs before you apply them
• Compare expected outcomes based on your historical campaign data
Scenarios are created for active Performance Groups and use data from your ad account to forecast results.
Transcript - Video Scenario Tool
Transcript - Video Scenario Tool
Click Charts, select the new Scenarios tab and you can play around with different goals without applying any changes.
And we know, setting just the right goal is one of the hardest parts of running PPC campaigns. Aim too high and you burn cash. Aim too low and you lose sales.
And here, with Scenarios, you can test different goals and values to see how they would impact your results before spending any money. So instead of guessing, with Scenarios, you can set your Performance Group goals with confidence and protect your budget from costly trial and error mistakes.