General Information about Walmart
Usually Adspert can optimize any given account, but with Walmart Connect there are some minimum requirements due to platform restrictions, which are being enforced by Walmart Connect.
For Walmart Connect, Auto campaigns have a minimum bid of $0.20, and Manual campaigns have a minimum bid of $0.30.
Because of these thresholds, Adspert will only start optimization for accounts with an effective cost per click (eCPC) of at least $0.50.
This ensures that Adspert has enough room to adjust and lower bids during the optimization process.
At the same time we also want to guarantee an optimization that works for your products.
Usually, if a product's price is very low - for example, $5.00 - it's not reasonable to bid $1.00, as that would already represent 20% of the product's revenue.
Because Adspert applies a minimum eCPC restriction, it's generally not profitable for clients to advertise products with a price or revenue per product below $10.00.
In Short:
Platform Restrictions on minimum Bids
Auto campaigns: Minimum bid of 0.20$
Manual campaigns: Minimum bid of 0.30$
Minimum Requirements for Trials
Effective Cost per Click (eCPC): must be above $0.50
eCPC > $0.50Average Product Price: must be above $10.00
avg. product price > $10.00
What now?
Please make sure your accounts meet the minimum requirements. If not, get in touch with our chat support. If the minimum requirements regarding product price and biddings are not met, Adspert can not guarantee the account optimization.