Performance Group (PG) Health Status and the PG Assistant help you evaluate how well your groups are set up and guide you to improve them.
This article explains what Health Status means, how it is displayed, and how to use the PG Assistant to take action.
Performance Group Health Status
Every Performance Group (PG) has a clear health status (green, yellow, red, learning, or paused/inactive). Instantly see what’s working, and what needs fixing.
How do you know which Performance Groups need your attention first? That's exactly what the new Health Status is for.
💡 Why this matters:
No more troubleshooting or uncertainty when making changes. The new Goals layout gives you exactly what you need: transparency, control, and confidence – right where you make decisions and adjustments.
Performance Group Health: See What Needs Fixing
Ever wondered why a Performance Group isn’t hitting its goal? Now you’ll get a much clearer picture.
Every Performance Group now has a clear Health Status, so you can immediately see which ones are working well and which ones need your attention:
🟢 Green = All good
🟡 Yellow = Needs some attention
🔴 Red = Critical issues are holding back performance
⚙️ Learning = New PGs or recent changes, Adspert is still calibrating
⚪️ Empty = PG is paused or inactive
The best part? Adspert doesn’t just flag Performance Groups that need attention. It helps you fix them. That’s where the new Assistant comes in.
💡 Why this matters:
Instantly know where to act first, without digging through data. Adspert shows you where the problem is, and points you to the fix – along with actionable improvement suggestions.
Performance Group Assistant: Smart Fixes in One Click
Ever wish someone could just tell you what to adjust in your Performance Group and why? That’s exactly what the new Assistant does.
For the first time, you get actionable recommendations that are directly related to your Performance Group.
Behind the scenes, Adspert checks for things like:
Misaligned goals,
Blocked budgets,
Bidding strategy,
Campaign Min Bid and Max Bid adjustments
... and rolls it all into actionable improvements.
Where to find it: Right below the Health indicator, you’ll see a ⚡ lightning icon and a number showing how many ready-to-go recommendations Adspert has. Click it to open the Assistant: a focused list of improvements based on your actual ad performance.
What you get:
Concrete, data-backed recommendations to improve performance
Clear explanations of what each recommendation will do
One-click execution: just review and approve. Adspert applies it automatically.
💡 Why this matters:
No more guesswork or digging through reports. Adspert shows what to change based on your data and explains why so you can act with confidence.
Actionable Suggestions
Unlike general alerts, the suggestions shown in the PG Assistant are actionable and can be applied directly. For example, the Assistant may recommend modifying a budget, adjusting the bidding strategy, changing the Min or Max bid, or updating the goal. Each suggestion is accompanied by an explanation so you understand why the adjustment is being proposed. If you decide to accept a suggestion, you simply confirm it, and Adspert immediately executes the change on your behalf. In most cases, applying a suggestion will place the Performance Group back into Learning mode, allowing Adspert to adapt to the new settings and optimize accordingly.
7. Best Practices
Check Health Status regularly to spot issues early.
Use the Assistant to apply quick fixes instead of adjusting everything manually.
Don’t ignore red or yellow states — they often explain why a goal is not being reached.