The Adspert Log provides a comprehensive overview of all actions and movements performed either by the system or by the user in the account. This feature is ideal for tracking changes transparently, analyzing adjustments, and making informed decisions based on detailed data histories.
It ensures that all activities in your account are fully transparent and traceable. It makes both automated actions by Adspert and manual changes by users visible. This transparency makes the Log an essential tool for gaining a great overview of your campaigns, reviewing optimization processes, understanding account development, and efficiently troubleshooting or tracking changes.
To get to the log just click on the tab “Reports” and choose the option “Log” from the drop down menu.
Accessing the Log
You can access the Log by following these steps:
Click on the Reports tab in the main menu.
Select Log from the dropdown menu.
You will be taken to the overview of all available log types.
Filter Options in the Log
Regardless of which log you select you will find the Adspert typical filter option on the top
Account
Performance group
Campaign
Ad group
Criterion (e.g. keyword)
Free text search field
Time range
Overview of log types
You can view three distinct types of logs, organized into three tabs: Optimization Logs, Criterion Hub Logs, and Other Logs, each providing insights into specific areas of the account activity.
Let´s go through them one by one:
1. Optimization Logs
The Optimization Log contains all activities related to automated optimizations by Adspert, including:
Any changes in the goals setting
Biddings done by Adspert
Bid adjustments for individual criteria
Modifications of any optimization settings
Each entry includes the following information:
Date and time
User or system (Adspert)
Related performance group, account, campaign name and further Action and Details which you can filter
You can filter these entries based on specific needs, such as showing only goal changes within a selected period.
2. Criterion Hub Logs
The Criterion Hub Log tracks all changes at the criterion level (e.g. keywords, placements, or product ads). This includes:
Applied rules
Criterion suggestions (accepted/ rejected)
Product ad synchronizations / Changes to product ad settings
Campaign & ad group creation
All entries are presented in a structured table and include the date and time stamp of the action, as well as the specific sub-tab of the characteristic. You can filter all entries by tab, action, and detail.
3. Other Logs
Additional logs provide a detailed record of other key activities within your account, such as:
Campaign creation
When and by whom a campaign was created in AdspertBudget suggestions
What budgets and by whom were suggested, approved, or rejectedSetting changes
Changes to bid strategies or campaign statuses
If there is any setting that you may not find in the log, just get in contact with our support team via our support chat and we are happy to guide you to find what you are looking for.