While both campaign types are very useful and it is beneficial for you to use them to increase the visibility of your products on eBay, there are some key differences:
| Promoted Listings Standard | Promoted Listings Advanced (BETA) |
Pricing Model | Pay per sale - you pay a fixed price per sale | Pay per click - you pay per click on your ad |
Targeting | None | Keyword control |
Ad Placement | Across eBay (e.g. search, listings pages) | Top slot in search |
Benefits | Highest coverage | Highest visibility, targeting |
You can combine both campaign types to reach maximum coverage on eBay.
Promoted Listings Standard ads are currently not supported for optimization by Adspert.