Sponsored Display ads are supported differently by Adspert depending on the targeting method chosen

Product-Targeting

Targeting ads to similar or complementary products and categories, which are then displayed on relevant product detail pages.

This form of advertising is permitted for Amazon Brand Register registered sellers and merchants.

Advertising/Displaying:

  • under the "Add to Cart" button on the Amazon product detail page

  • next to and below the search results

Support from Adspert:

  • Marketplaces: US, CA, DE, ES, FR, IT, UK, UAE

  • Adspert takes over the control of the bids

No Support from Adspert:

  • inclusion and exclusion of products is not supported from Amazon over the API

Target Audience (Remarketing/Retargeting)

Reach target groups who have viewed the detail pages of your products, similar products or in a selected category on Amazon in the last 30 days but have not purchased your advertised products.

Merchants and sellers who are registered in the Amazon brand register can use this form of advertising.

Advertising/Displaying:

  • Marketplaces: US, CA, DE, ES, FR, IT, UK, UAE, JP, IN

  • on the Amazon homepage

  • under the button "Add to cart" on the Amazon product detail page

  • next to and below the search results

The ads can also appear outside of Amazon. When displayed on external pages, the Amazon logo and a call-to-action (CTA) button in the Amazon design are added.

Support from Adspert:

  • Adspert has support for this targeting option in development. Please send a message to Support@adspert.de if you would like to use the optimisation.

For more questions, please contact us in the chat or at Support@adspert.de.

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