Adspert analyses the keywords that Amazon assigns to the automatic campaigns. In the automatic campaign, it is not possible to place a bid per keyword. Therefore, Adspert decides to transfer keywords from the automatic campaign to the manual campaign according to the following criteria:

  • Keywords with an above-average revenue performance compared to the average of the associated ad group

  • Keywords with an above-average traffic volume compared to the average of the corresponding ad group

  • Keywords with a favourable CPC compared to the average of the corresponding ad group

The aim of adding to the manual campaign is to set an individual bid per keyword.

Keywords may get transferred from the automatic campaign to the manual campaign that does not optimally match the products in the manual campaign. If this is the case, it was already the case in the automatic campaign. In such a case, Adspert will quickly adjust the bids downwards.

Keywords that are transferred from the automatic campaign to the manual campaign are excluded from the automatic campaign as a phrase and included in the manual campaign as exact and broad.

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