Fraud Detection Control

Every advertising platform works with their own fraud detection control, to make sure that the traffic is not fraudful. Thus Adspert doesn’t actively do something against clicking bots. These fraud detection control measurements are one reason why there’s a delay in getting the data reports from the advertising platforms for Adspert.

Fraudful traffic generated by click bots will have fewer conversions than valid traffic. Adspert will recognize this and decrease the bids for the traffic which is generating below average performance.