If you're about to start testing Adspert, you might be thinking about creating brand-new campaigns just for the trial period. While that seems like a clean way to evaluate performance, it's actually not the best approach — and here's why.

New campaigns start without any historical data. Since Adspert relies on performance history to make informed optimization decisions, starting from scratch can limit the system’s ability to deliver meaningful results during the testing phase and ist would enlarge the learning period. Without a data foundation, the algorithm needs time to learn, making it harder to fairly evaluate Adspert’s impact within a short time frame.

For this reason, we recommend using your existing campaigns when testing Adspert. This allows the system to work with valuable historical insights and optimize more effectively right from the start. If needed, Adspert can also create new campaigns for you as part of the optimization process — in a way that complements your existing setup.

In short: using existing campaigns helps you get the most out of your trial and gives you a clearer picture of what Adspert can really do.