Handling Paused Campaigns in Adspert: Best Practices
Paused campaigns in Adspert can significantly impact your performance optimization strategies. This guide provides a detailed approach to understanding, diagnosing, and addressing paused campaigns, and how to decide whether to reactivate or create new campaigns for better performance.
Reactivating vs. Creating New Campaigns
Choosing between reactivating paused campaigns and starting new ones involves careful consideration:
Reactivating Campaigns: It is generally advantageous to reactivate paused campaigns, provided they were paused recently. Reactivations retain historical data, enabling Adspert to optimize efficiently without requiring a lengthy learning phase.
Creating New Campaigns: Starting a new campaign may be necessary if the paused one has been inactive for an extended period, such as over 120 days. Older campaigns may have outdated data due to market changes.
Guidelines Based on Timeframes
For campaigns inactive over varying durations, consider these recommendations:
Less than 120 Days: It’s usually better to reactivate the campaign, as useful data is likely still present.
Beyond 120 Days: After a longer pause, the marketplace might have evolved significantly, and you should consider creating new campaigns if the historical data isn’t usable.
Market Shifts: Even with shorter pauses, evaluate whether campaign data reflects the current market scenario before reactivating.
Practical Next Steps
Always verify campaign statuses in Adspert and Amazon.
Leverage historical data when possible to reduce learning periods.
Follow troubleshooting tips outlined above to resolve discrepancies.
For persistent issues contact us via our chat.