Bidding & Optimization
Knowledge about how bidding and Optimization works
6 articles
What does Adspert change in my advertising account?Explanations on which bid, criteria, and setting changes Adspert makes in your connected advertising accounts across Amazon Ads, Google Ads, eBay Ads, and Microsoft Ads—and how all changes are fully…
What Optimization Types Does Adspert Offer?
Can I manually change the bid that Adspert set?
Is there a way to undo Adspert’s changes after stopping work with Adspert?
How far back does Adspert use historical data?Understanding how Adspert handles historical data
How Adspert’s Algorithm WorksHow Adspert’s PPC AI algorithm optimizes bids to maximize advertising profits. How Performance Group goals, budgets, market curves, decision trees, and scenario modeling work together to set optimal CPCs and…
