Adspert supports all relevant Amazon campaign types with all important characteristics
Campaign Type | Targeting | Creative type |
Sponsored Product Campaigns | auto | image |
Sponsored Product Campaigns | manuel | image |
Sponsored Product Campaign | Manual -PAT (product/ASIN) | image |
Sponsored Brand Campaign |
| Sponsored Brand Video |
Sponsored Brand Campaign |
| Store Spotlight |
Sponsored Brand Campaign |
| Product Collection |
Sponsored Display | Audiences - Remarketing (purchases and views) | image, video |
Sponsored Display | contextual | image |
Sponsored Product campaign is a cost-per-click advertising solution that allows you to create ads for your products that are placed in highly visible placements on Amazon.
Sponsored Brands campaigns use personalized ads to drive customers directly to a landing page or store so that customers can become interested in the brand.
Sponsored Display uses data from Amazon shopping behaviour to present your ads to potential customers who have already shown interest in similar products. This includes users who have previously viewed, added to cart, or purchased the product detail pages of the advertised products.
Ads can appear not only on Amazon itself, but also on external websites and apps that are part of the Amazon Advertising network. This allows you to increase your reach and reach your target audience outside of Amazon.
To get more specific information on the amazon campaign types, please have a look at the amazon website.
To know which campaign is the right campaign for your purpose, have a look at our PPC Optimization Guide.
Furthermore, Adspert supports the optimization of the Amazon KDP account.