Please be aware that the creation for campaigns is only possible for
Amazon:
Sponsored Products Auto campaigns
Sponsored manual campaigns
for Walmart:
Sponsored Product Auto campaigns.
These examples are shown by an Amazon Sponsored Auto campaign and an Amazon Sponsored Product Manual Campaign.
Just head to “Creation” in the main navigation bar to get started.
Steps How to Create a Sponsored Products Auto Campaign in Adspert
Ready to give it a try? Here’s how:
Click on “Creation” in the main navigation
Select the Amazon Ads account where you want to launch the campaign
Click “Create a Sponsored Product Auto campaign”
Fill in the campaign name, daily budget, start date (optional: end date and portfolio)
Name your ad group and select products
Click “Generate Bids” to pull initial bids from Amazon Ads (Walmart bids need to be set on product level)
Click “Add another ad group” to add more ad groups or click “Next” to review
After you’ve reviewed it all, click “Launch campaign”
Choose how you would like to manage the new campaign with Adspert - in an existing or new Performance group, or not at all.
Click “Launch”
Once you're done, your campaign is submitted to the queue. You can still make edits in Adspert until it is processed. This usually happens within a few hours (though in rare cases, it can take up to 24 hours).
From selecting your account and products to setting bids and campaign details, the flow is intuitive and familiar.
Yet smarter, with some powerful Adspert touches like:
Product filtering by product name, availability, price, ASIN, SKU and parent ASIN
One-click product selection
Automated initial bids
Campaign Creation for Amazon Sponsored Products Manual
You can now create Amazon Sponsored Products Manual campaigns directly in Adspert! No more jumping to Amazon Ads just to set one up.
Head to Creation in the main navigation bar. You'll now see a second option under Amazon Ads alongside Sponsored Products Auto: Sponsored Products Manual.
The flow mirrors Amazon Ads’ campaign creation structure. If you already know how it works on Amazon, this will feel right at home.
How to Create a Sponsored Products Manual Campaign in Adspert
Main navigation bar > Click “Creation”
Select the Amazon Ads account where you want to launch the campaign
Click “Create a Sponsored Products Manual campaign”
Fill in the information or select options from all three tabs: Campaign Settings, Campaign Bid Strategy and Campaign Bid Adjustments
Name your ad group
Select the products you want to advertise
Choose your Manual targeting type: Keyword targeting or Product targeting > click “Next”
Select Keyword targeting or Product targeting and configure the settings (see exactly how here)
Once finished, submit the campaign and it will appear in the “Queue” tab
Keep in mind: you can't mix keyword and product targeting in the same ad group. That's an Amazon requirement.
If you want to use both targeting types, create two separate campaigns: one with keyword targeting and one with product targeting. You can also only add one ad group during creation, which also mirrors how Amazon handles it.
Once submitted, a Sponsored Products Manual campaign typically goes live in about 2 minutes.
After that, any changes to the campaign need to be made directly in your advertising platform.
For full transparency, all campaign creation details are logged under: Reports > Logs > Other Logs > Create Campaigns.