In this article, Adspert provides more context to the notification of "Consider pausing unprofitable criteria". This alert triggers for accounts that have unprofitable criteria.
The alert description
Description: We observed that the criteria for your account are at their lowest possible bid allowed by the platform. As these criteria are not generating profits, we recommend you consider pausing them.
Conditions to trigger
This alert triggers when Adspert observed criteria that have the lowest possible bid by a platform and is still generating volume that doesn’t result in a good performance.
Why is this important?
This is important because criteria that have the lowest possible bid and are still generating volume that doesn’t result in great performance should be paused because it’s cutting the performance.
What steps to take?
Please pause the unprofitable criteria.