When you open the Budget Suggestion tab in Adspert, you’ll see, by default, only recommendations to increase budgets. This focus is intentional, as campaigns that lack sufficient daily budget are at risk of underperforming. Adspert highlights these budget increases because they are critical for ensuring your campaigns reach their full potential.
Why Does Adspert Prioritize Budget Increase Recommendations?
If a campaign’s daily budget is too low, it may not be displayed throughout the entire day, leading to missed opportunities and potentially lower performance. Adspert’s recommendation to increase your daily budget helps you avoid this issue, ensuring your campaigns can run consistently and reach the right audience without interruption.
In contrast, Adspert also identifies campaigns where the budget could be reduced without impacting performance. These campaigns have excess budget that isn’t required to achieve optimal results. However, if you choose not to decrease the budget for these campaigns, there is no negative effect on performance. Because of this, Adspert places priority on showing only the critical budget increase recommendations.
An Example to Illustrate
Think of your campaigns like cars on a highway. If a car runs low on fuel, it risks stopping before reaching its destination. Adspert alerts you when your campaign might "run out of gas" by recommending a budget increase, ensuring it can keep moving and reach its full potential.
On the other hand, if your car has a full tank and more than enough fuel to reach its destination, adding extra fuel doesn’t change the journey—it just means you have surplus fuel on hand. That’s why Adspert primarily highlights when a budget increase is necessary to prevent performance drops, rather than suggesting reductions where no risk exists.