Adspert Bid Management

Why Adspert

• How does Adspert work?
• How does Adspert define 20% more performance?
• How does Adspert differ from other bid management tools?
• We are already using the Google Conversion Optimizer. Why should we utilize Adspert?
• I didn't have good experiences with bid management tools in the past. Why should that change with Adspert?
• Is it mandatory that a conversion is always a sale?

Getting Started

• Which conversion tracking can I use with Adspert?
• Do I need a special AdWords account structure to use Adspert?
• I would like to test Adspert. What now?
• Can I still change things in AdWords while using Adspert?
• Can I use Adspert if I don't have conversion tracking?
• How can I back up my AdWords account before starting Adspert?

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Dashboard & Features

• Which max. CPC does Adspert set when adding new keywords?
• Where can I see my Interactions?
• Does Adspert support App Install Campaigns?
• Does Adspert support Attribution Models?
• Why do conversion numbers have decimals?
• How does Adspert work for Display campaigns?

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Performance

• Goals for Performance Groups
• Is Adspert able to optimize my account together with eCPCs?
• When does Adspert reactivate previously paused keywords?
• When does Adspert add “negative keywords” to the account?
• When and why does Adspert pause my Keywords?
• How does Adspert bid on Google Shopping?

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AdWords Strategies

• What is the difference if I set a goal on campaign or account level?
• How can I optimize ads according to the revenues they create?
• My conversion tracking went down. What should I do?
• How can I pause campaigns and ads?
• I changed to "Get conversion value via Google AdWords". Since then the performance has declined. Why?
• Can Adspert optimize based on conversion values I have in my AdWords account?

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Pricing & Payment

• Why does Adspert send the invoice several days after the beginning of the month?
• Which currencies does Adspert support?
• I would like my invoices to be sent to a certain email address. Is that possible?
• How does the payment via credit card work?
• Where do I find my invoice in Adspert?
• My credit card was not accepted. What can be the reason?

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