Scenarios are estimations based on historical data gathered from your advertising accounts. Certain factors beyond Adspert's control, such as changes in competition, might influence future performance and there’s no guarantee that future performance will match Adspert’s estimates.
Scenarios are created for current and active performance groups. They only take into account data from active campaigns, ad groups, and biddable criteria.
Campaigns must receive traffic in order for scenarios to be created. The more historical data available to Adspert, the more accurate its forecasts will be.
Scenarios don’t take campaign budget limitations into account and are created assuming that there is a sufficient budget in place to reach the desired goals. Be sure to check the Budget Suggestions section under Reports to make sure that budget caps aren’t hindering performance.