Adspert constantly and automatically reviews platform search query reports for keywords that convert better than others. It then automatically adds any it finds or, based on your keyword settings under Control, suggests them to you so that you can decide whether to add them or not.
For example, if you allow Adspert to add new keywords automatically, Adspert will add all suggested keywords as an exact match and will also most likely set a higher bid price for them, since they’ve already been proven to perform well.
On the other hand, Adspert also searches for keywords that lead to high expenses without converting. These keywords will also be added as an exact match, but with a low bid so that expenses can be reduced.
Adspert will automatically create new campaigns for Amazon Advertising accounts if it can’t detect a corresponding manual campaign, provided that it’s set up to optimize Sponsored Product campaigns and that the “Add new keywords automatically” option has been enabled. This allows Adspert to add new keywords in the most impactful manner possible and is also the main reason we recommend sticking to the “add new keywords automatically” setting. Moreover, Adspert is all about quality over quantity and will let you know if the suggested keywords are already being used in another group.
All of this combined opens up new opportunities for reaching your performance group or individual campaign goals across all your accounts.