Opting for a Conversion Optimization strategy offers a variety of goals that help Adspert optimize your Performance Groups and Campaigns in line with your overall strategy.
It’s important to set a goal in Adspert to achieve your own targets. Adspert allows you to set different goals based on whether or not you set your conversion values and which ones you set (revenue or profit).
|Conversion Value / Goal||Cost per Month||Cost per Conversion||CRR / ACoS||ROI||Autopilot|
|No Conversion Value||✔||✔||-||-||-|
|Conversion Value = Revenue||✔||✔||✔||✔||-|
|Conversion Value = Profit||✔||✔||-||✔||✔|
- You will be limited to 2 goals if you don’t provide the conversion value - Cost per month and Cost per conversion.
- You can pick any goal, except for Autopilot, if you provide a revenue conversion value.
- You can opt for any of the available goals, except for CRR/ACoS, if you provide a profit conversion value.