Select this goal if you want to achieve a specific Return on Investment (ROI), also known as ROAS (Return on Ad Spend). Adspert calculates the ROI by dividing the total profit before ad spends by the total ad spend. You need to use the platform conversion values for ROI optimization to be successful.
Adspert calculates the ROI as:
ROI = total profit before ad spend / total ad spends
If you want to turn a profit, then your goal ROI should typically be >1.