It’s important not to change your goal too drastically compared to the historical costs per conversion, as this may lead to a decrease in traffic and the total number of conversions. As a rule of thumb, we recommend not changing the goal by over 20%.
|Cost per Conversion||from $20 to $24||(20*1,2)|
|ROI||from 0,5 to 0,6||(0,5/1,2)|
|CRR (or ACoS)||from 20% to 24%||(0,2*1,2)|