If you feel that Adspert hasn’t reached your goal after reviewing performance, please consider the effect of conversion delays.
Website visitors may need some time before they convert (e.g. signup, click, purchase). For instance, users tend to take longer to decide on more cost-intensive products and typically need more time to go over test reports or think about the purchase before making their decision. This means that the actual conversion may take place a few days after the click - but would still be attributed to the day of the click.
Adspert takes conversion delays into consideration automatically throughout the optimization.