Absolute Top Bidding is a special type of promotion. This feature enables you to select the keywords and ad groups that you want to appear at the absolute top of Google Ads.
Understanding the following will help you make the most out of Absolute Top Bidding and avoid unwanted results.
1. Absolute Top Bidding will prioritize ad spend on promoted keywords or ad groups.
This means that if more needs to be spent promoting certain keywords or ad groups, then Adspert will decrease bids for other keywords and ad groups that aren’t part of the promotion in order to reach the overall goal.
2. Absolute Top Bidding can lead to significant cost increases.
The base CPC limit does not replace the cost limit. Your total costs can increase regardless of whether or not you set a max. base CPC bid. Be sure to set a budget limit in Google Ads to cap your spending and don’t forget to check your expenses and key figures in Google Ads daily.
3. We recommend choosing only a few keywords or ad groups when first getting started with Absolute Top Bidding.
Furthermore, it’s advisable to create a new, separate campaign if you intend on using Absolute Top Bidding for many different keywords or ad groups.