Adspert monitors campaign budgets and shared budgets every day and determines whether the budget was sufficient enough to cover the full targeted time ( = coverage rate 100%). Its algorithm will attempt to reduce CPC bids accordingly whenever it detects that there wasn’t enough budget to fully cover the targeted time (i.e. whenever the coverage rate is less than 100%).
Adspert then takes this data and suggests a budget suitable to cover weekly fluctuations and accommodate the conditions required for your goals to be reached. We recommend reviewing Budget Suggestions at least once a week and taking action as necessary.