Two conversion value options are available, namely:
1. Get Conversion Value via <platform>
When selecting this option, you’re given the option to set a correction factor in %. This is useful if you’d like to set the conversion value to reflect your actual profit margin. For example, if a $10 conversion netted you $6 in profit, then your profit margin is 60% and thus you would need to set a correction factor of 60%.
2. Conversion values cannot be determined by <platform>
You’ll need to manually input the value of a conversion to use this option and the same value will be used for all your campaigns by default. Click “Adjust values per campaign” if you want to change conversion values for individual campaigns. You can then adjust the values for specific campaigns on the edit page and set higher values for those campaigns you’d like to prioritize conversions for.