Under Basic Settings, you’ll have a choice between two main options: Optimize all campaigns or Optimize only selected campaigns.
Adspert will automatically optimize all your campaigns if you’ve selected Optimize all campaigns while selecting Optimize only selected campaigns will bring up a list of campaigns where you can tick the specific campaigns you’d like optimized.
Pay close attention to Optimize new campaigns automatically in the upper right corner of your screen. This feature is enabled by default and means that Adspert will automatically optimize any newly added or recently resumed campaigns. If you’d like to disable this feature, all you have to do is uncheck the checkbox. Additionally, you can also easily allow or disable optimization for all campaigns using the two buttons to the left of Optimize new campaigns automatically.
Adding new campaigns to the optimization might impact performance goals, so don’t forget to navigate to the Goals & Promotions page to set up performance groups and set either performance group or individual campaign goals once you’ve selected the campaigns you’d like Adspert to optimize.