To set up a new promotion, simply click on the blue“+ Add Promotion” button in the upper right corner of the Promotions tab and follow the steps to define the:
- Promotion Name
- Start Date
- End Date
- Promotion Type - this can be either a higher KPI or Absolute Top Bidding
Targets - here you can choose between different campaigns, ad groups, and keywords, and add them to the chosen targets by clicking the green > button.