Google Smart Bidding optimizes for conversions, but Google’s main priority here is to gain a conversion - regardless of whether it’s an unprofitable one or comes at a cost higher than the conversion value.
Adspert, on the other hand, optimizes for maximum profits. In fact, you’re even given the option to set your profit margins via the Adspert dashboard, which helps Adspert find that sweet spot where conversions bring in the highest revenue at the lowest possible cost and thus maximizing profitability.
What’s more, Adspert is independent of any advertising platform. We work in our clients’ best interests and part of that involves giving you full control over your advertising - something which Google Smart Bidding doesn’t offer.