Adspert uses machine learning to predict the behavior of your campaigns, ad groups, and keywords to optimize your campaigns and achieve the best performance possible. The Scenarios tool offers a glimpse into these predictions and enables you to make fully informed decisions on your chosen optimization goals.
Using Scenarios, you can:
- Discover how your campaigns’ performance metrics depend on each other and on your ad spend.
- See what performance your current optimization goals should be delivering.
- Experiment with different goals and values to find out what performance you can expect when using them in a live setting.
Adspert constantly creates and updates forecasts for the number of impressions, clicks, conversions, and conversion values expected for all the keywords, placements and, other types of criteria on which we bid. To achieve this, it combines data gathered from your advertising platforms with values you’ve set up in your Adspert accounts, such as conversion values and profit margins, to deliver accurate predictions.
Metrics in each row of the Goals table are calculated based on two conditions: goals that you have defined yourself and your campaigns’ maximum profit potential. For example, if you set a campaign ROI goal of 1.3, then Adspert would determine your campaign's maximum profit potential based on this particular ROI goal and illustrate the corresponding number of possible clicks and conversions on the Scenario chart.