Adspert allows you to set either campaign-level goals or goals for entire campaign performance groups. While Adspert always tries its best to reach all the goals you’ve set, we recommend setting goals at the at group level to give Adspert more freedom to optimize your account. You can easily group your campaigns by leveraging Performance Groups.
It’s important to give Adspert enough freedom to optimize your campaigns, as this boosts the optimization performance for your entire account. Therefore, we’ll always recommend creating Performance Groups and assigning goals at the group level.
This way, Adspert can shift traffic to better performing campaigns in the event that other campaigns don’t perform as well as planned - thus improving your account’s overall performance.
You can easily group up different goals for different campaign types to achieve your strategic goal for each type. For example:
However, Adspert can offer you the best overall performance for your account even if you prefer to group all your campaigns under one Performance group.