The Cost per Month goal allows you to set an ad spend budget which Adspert will spend over an average 30-day period.
Please be aware that Adspert does not define a 30-day period as a calendar month, but rather as 30 total days. Furthermore, Adspert will automatically pace your spending budget based on performance. In other words, Adspert will spend more of your budget on well-performing days and less on underperforming days.
Be sure to set your advertising platform budget at least 20 % higher than your goal in Adspert for the best results.
If you want to decrease your budget, we strongly recommend changing your goal in Adspert rather than changing your budget on the advertising platform directly. Decreasing your budget on the advertising platform would lead to low coverage, which can affect optimization.
We especially recommend this goal for accounts that receive very little conversions (less than 20 per month).