Adspert sets bids for various dimensions such as time, gender, age, device, interest, and location and then calculates over 1,000,000 different bids for various combinations of such.
Below are the types of bid adjustments supported by Adspert:
- Adspert automatically sets all bid adjustments (unless you exclude certain bid adjustments to -100%) and does not change your targeting.
- Adspert sets bid adjustments for dimensions such as device, gender, age-range, income range, parental status, time of day, day of the week, location, and audience for search ads and display targeting methods at the lowest possible level (mostly at the ad group level).
- Adspert sets bid adjustments for dimensions at the ad group level. Adspert then compares the conversion rate for a specific dimension parameter with the overall ad group performance. If you have excluded something, for instance, a certain dimension like “male users”, Adspert will not modify it.