Adspert can create your Amazon Advertising campaigns for you. Please contact us at email@example.com for a quote if you are interested in this service.
Settings > New Keyword: add new keywords automatically (recommended)
Amazon does not allow bid changes for keywords used in automatic campaigns. Therefore, Adspert takes over the creation and synchronization of automatic campaigns.
If you don’t have any manual campaigns, Adspert will automatically create a campaign using the same products and structure as your automatic campaigns and synchronize the top-performing keywords to these campaigns daily. Then, Adspert’s core optimization algorithm will take over bid optimization.
Bear in mind that there are several conditions that must be met to create new manual campaigns:
- Campaigns cannot already be linked to a manual campaign.
- Campaigns must be allowed and active.
- Campaigns must have at least one active ad group.
- Campaigns must have achieved a minimum of one conversion throughout their lifetime.
- Campaigns cannot have any active ad groups with over 10k product ads (both active and paused).
Adspert will create new manual campaigns, which it will then automatically optimize, and these can be identified in your Amazon Advertising account by the [MANUAL] in their name.
If you have an existing manual campaign linked to your automatic campaign, Adspert will automatically detect the intended linking between them and continue syncing keywords and products to the existing manual campaign. Please note that there are several conditions that need to be met for campaigns to be linked together:
- Adspert must optimize both the automatic and the manual campaign.
- Both campaigns must be active.
- The automatic campaign can't have any ad groups with over 10,000 product ads.
- Both campaigns have to have identical or nearly identical product sets.
- The campaigns must be linked one-to-one.
Adspert won’t link an automatic campaign to several manual campaigns (excluding product-targeted campaigns).
Adspert won’t link a single manual campaign to several automatic campaigns having the same product set.
Adspert won’t link multiple automatic campaigns to multiple manual campaigns having the same product set.
Manual campaigns having only product-targeted ad groups will not be considered for linking as it’s impossible to add keywords to a product-targeted ad group. All the above conditions also apply to manual campaigns having both keyword-targeted and mixed ad groups.
Settings > New Keyword: Suggest new Keywords only
If you decide to keep your current account structure, you can manually synchronize keywords from the automatic campaign to the manual campaign via Adspert’s dashboard. Adspert will automatically suggest the best matching manual campaigns and ad groups sync the keywords.
Adspert will not create manual campaigns, nor will it sync keywords if your Keyword Addition setting is set to “Suggest new Keywords only”.
Which keywords will be added?
Adspert analyzes top-performing keywords and then excludes them as Phrase matches for each of your automatic campaigns’ ad groups. Next, Adspert will add these same keywords as Broad and Exact matches.