The Campaign selector allows you to view performance for selected campaigns. The report is set up by default to only show active campaigns currently undergoing optimization and won’t show paused or inactive campaigns.
You can also select a particular time range using the Time Range selector. The metrics chart displays the number of impressions, clicks, and conversions for the selected time range as a default, but can be changed to display Cost/Revenue/Profit or Click-Through Rate/Conversion rate.
Last but not least, you can also choose to see no chart by clicking the “No chart” option under the Chart selector and download campaign data by clicking the Download full report button. A list of all your campaigns, along with all the standard digital advertising KPIs, will then be displayed under the chart along with a Cost/Conversion column that shows each campaign’s conversion value.