You can find out more about how seasonality and conversion delay impacts your account’s performance in the Insights section under Reports.
Adspert is able to display seasonality statistics for impressions, interactions, clickthrough rates, conversions, conversion rates, and cost. This visualization is achieved via a heatmap that displays the relevant KPIs for different days in 6-hour intervals.
Furthermore, the heatmap also shows daily and hourly averages, and clicking on a field in the heatmap causes the graph below it to switch between displaying daily and hourly KPIs.
Switching between the different selectors allows you to view insights for each of the different KPIs. An interesting point to mention is that Adspert optimizes campaigns based on estimated conversion rates at different times of the week.
This means that if it notices conversion rates are higher on particular days or times then it will allocate more of your budget to those days or times! In the same way, it will focus less on days or times when conversion rates tend to be lower.