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How does Adspert work for Display Select campaigns?

Similar to Search campaigns Display Select campaigns also bid on keywords. However for Display Select campaigns the data, which is used to determinate the bid, consists of a Search and Display share. Therefore both keywords and keyword matching websites are advertised.

For a better optimization we recommend you to use a Search and a Display campaign instead of one Display Select campaign. By using two separate campaign types instead of one, Adspert receives more freedom for the optimization and thus can achieve a better overall result.

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