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When and why does Adspert pause my Keywords?

If a keyword's performance yields bad results, Adspert lowers the bidding on that keyword. This leads to a lower volume and a higher ROI. Because Adspert cannot bid under 0.01€ on a keyword it is possible that the Keywords still harms the overall performance. If Adspert detects this with a sufficient high probability, the program will pause the keyword.  

 

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