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First Position Biding: Why are my Keywords only on on position 1,x?

In order to land on position 1.0 Adspert has to bid so high that it always outbids all the competitor’s bids. This leads to one major problem:

The costs could suddenly shoot up. If we bid 5 $ to be safe on Position 1.0 and the present eff. CPC is 0.05 $ the costs could increase a hundredfold, in case the competitor suddenly decides to start bidding for the same Keyword.

For safety reasons Adspert limits the maximum bid therefor and accepts that we are only “ almost all the time” on position 1.0.

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