You submit your revenue as a conversion value and want to use the autopilot so that Adspert optimize your profit. In this case, you need to use your profit margin as a correction factor.
- If you sell iPhone for 600€ and you buy them for 500€, the price of your shopping basket will be 600€ but you only make 100€ profit per transaction. Therefore, you need to input a correction factor of 100/600=16% in Adspert if you want to use the autopilot.
- You want to take into account other parameters such as customer lifetime value that is not tracked
- You don’t submit your real conversion values and therefore you want to correct the value for the optimization.
You can change the correction factor per account or for each campaign.
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