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What does the setting "Remove duplicates" in the keyword templates mean?

The setting "Remove duplicates" in the keyword templates refers only to words occurring several times within a keyword (e.g. if the product title is used as place holder and the title contains words several times).

If keyword duplicates occur in different ad groups, the only possibility is to adjust the data in the feed the way that no products with identical title exist. In general it is not such a big problem if keywords occur in different ad groups. 

Learn more about keyword templates.

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