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How does the BBM structure campaigns?

For classical AdWords text ads the BBM creates one ad group for each product.

For Google Shopping campaigns all products are organized in one ad group. In this ad group you will find several hierarchical ordered product groups. Adspert sets bids for these product groups. If you want Adspert to set individual bids for products, there need to be a product group for each product in your AdWords account.

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