Why can I not determine lower and maximum limits for bids in Adspert?

You can't determine bid limits in Adspert because:

• Lower limits may lead to too high expenses.

• Maximum limits may lead to volume losses. 

However, Adspert offers the possibility to set different optimization goals, such as ROI, CRR and cost per month, on campaign and account level.


More information

• What is the difference if I set a goal on campaign or account level?

• Which goals can I set in Adspert?