If you have conversions have different values, you can also use Adspert. We suggest to use the "dynamic shopping basket" feature of AdWords and to assign a specific value to each conversion type.
In order that Adspert can use those values, you need to determine that Adspert gets conversion values via AdWords.
Here we go:
1. Log in to your Adspert account.
2. Go to the menu bar and select "Control" > "Settings".
3. At "Value of a conversion" choose the option "Get conversion value via Google AdWords".
If you can't see this setting option in your Adspert account, please write to us: firstname.lastname@example.org.