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What does the goal Cost Revenue Ratio (CRR) mean?

If you convey your revenues to Adspert, you can measure the effectiveness of your campaigns based on a cost revenue ratio (CRR). Therefor, your AdWords conversion tracking must register conversion values.

Proceed the following way:

1. Calculate your goal CRR:
CRR = Advertising costs / Shopping basket revenue

2. Enter your goal CRR in Adspert.


= Advertising costs /Shopping basket revenue         
= 10.000,- EUR / 100.000,- EUR
= 0,1 (= 10%)

For this example you enter “10%” as goal CRR in Adspert.

Please note:
For the goal setting CRR it es needed to convey your revenue (shopping basket revenue). Learn more about conversion values and goals in Adspert.


Goal setting in Adspert:

> Control

> Goals & Promotions


Learn more about possible goal settings in Adspert.

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