If you convey your revenues to Adspert, you can measure the effectiveness of your campaigns based on a cost revenue ratio (CRR). Therefor, your AdWords conversion tracking must register conversion values.
Proceed the following way:
1. Calculate your goal CRR:
CRR = Advertising costs / Shopping basket revenue
2. Enter your goal CRR in Adspert.
= Advertising costs /Shopping basket revenue
= 10.000,- EUR / 100.000,- EUR
= 0,1 (= 10%)
For this example you enter “10%” as goal CRR in Adspert.
For the goal setting CRR it es needed to convey your revenue (shopping basket revenue). Learn more about conversion values and goals in Adspert.
Goal setting in Adspert:
> Goals & Promotions
Learn more about possible goal settings in Adspert.