How can we help you?


Performance guide: Less conversions and less costs per conversion

Has a goal been set for the account or campaign in question?

Yes

No

 

 

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance?

Yes

No

 

Back

Has a goal been set for the account or campaign in question? No

 

Setting or reviewing goals should be one of your top priorities to make optimization work the way you want it to. Adspert's logic works in order to grant maximal profitability of each of your keywords. You may have different goals such as spending available budget or ensuring a stable cost-per-conversion. In order to ensure the system follows our objectives, we strongly suggest to set a goal right away and then monitor the effects of the optimization.

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? Yes

 

If your goal is significantly more conservative in comparison to the historical performance of your account or campaign, it's normal that Adspert will bid down in order to achieve your new goal. In general, a strongly defensive goal will yield lower bids which lead to decreased numbers of impressions and clicks thus decreasing the target cost per conversion as well as the numbers achievable.

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? No 

Have you made changes to the account during the benchmarked time or right before?

Yes

No

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Have you made changes to the account during the benchmarked time or right before? Yes

 

Changes in an account can seriously impact account performance. Please look at the following cases and see if any of those points applies to you:

 

  • Adding new keywords - increasing the keyword base is one of the regular tasks and there is nothing wrong about it. The only thing to look out for are keywords which have the potential to spend your entire budget in hours. Every time you add new keywords, Adgroups or whole campaigns, dedicate time to monitor their performance in the first weeks.
  • Ad changes - if you recently changed ads, it is possible that they are getting more clicks and this is inflating your spending. In case of Display advertising your ads may be eligible to be shown on placements previously unavailable to you.
If none of these cases applies to you, please contact us for further assistance.

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows?

Yes

No

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? Yes

 

Seasonality in searches will also effect your campaign performance. Please look at Google Trends and see if there is a possibility that searches and user interest have dropped for your most important keywords.

 

Back

Has a goal been set for the account or campaign in question? Yes 

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? No

 

If none of the listed cases applies to you, please contact us for further assistance.

 

Back

 

Have more questions? Submit a request