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Performance guide: Bids are too high/too low

Has a goal been set for the account or campaign in question?

Yes

No

 

 

Has a goal been set for the account or campaign in question? Yes  

Bids are always set according to your chosen strategy and are based on individual keyword performance. If the keyword doesn't have sufficient data, our information inheritance makes sure the best bid gets chosen all the time. If you still feel that bids aren't set at the levels you would expect, please let us know.

 

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Has a goal been set for the account or campaign in question? No

Setting or reviewing goals should be one of your top priorities to make optimization work the way you want it to. Adsperts logic works in order to grant maximal profitability of each of your keywords. You may have different goals such as spending available budget or ensuring a stable cost-per-conversion. In order to ensure the system follows our objectives, we strongly suggest to set a goal right away and then monitor the effects of the optimization.

 

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