Choose this goal if you want to achieve a certain return on investment (ROI),also known as ROAS (Return on Ad Spend). Adspert calculates the ROI as follows: conveyed profit before ad spend divided by costs. For a successful ROI optimization your AdWords conversion tracking must register conversion values.
Proceed the following way:
1. Calculate your goal ROI:
ROI = Sum of profits before ad spend / Sum of ad spends
2. Enter your goal ROI in Adspert.
3. Typically your goal ROI is > 1 if you want to make profit.
= Sum of profits before ad spend / Sum of ad spends
= 10.000,- EUR / 5.000,- EUR
In this example you enter “2” as goal ROI in Adspert.
For the goal setting ROI it es needed to convey your profit before ad spend.
In case you would like to convey your revenue, make sure to enter a significantly higher goal ROI. Learn more about conversion values and goals in Adspert.
Goal setting in Adspert:
> Goals & Promotions