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May I exceed the required length of the product title (25 characters) and product description (35 characters)?

If you exceed the character limitation, the text will be cut after 25 characters (product title) respectively 35 characters (product description).

Thereby, the BBM follows the regulations of AdWords. The only exception is the ad headline. In this case, the BBM gives you the opportunity to overspill the text of the used attribute (i.e. product title) to the first row of the description.

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